Social media marketing is certain to be more important for business growth in 2012 than ever before. Especially now that social media marketing is being tied in with search. This means that even if you’re primarily an offline business social media marketing is now a must.
If you’ve been fighting it then it’s time to surrender before you get so far behind you never catch up with your competitors.
Here’s 3 Social Media Marketing New Years Resolutions for Your Business in 2012.
1. Find more ways to sell your products and services.
Any wise and successful business owner will tell you that one way to maximize profit is to simply find more ways to sell. This is the perfect reason for you to begin taking social media marketing more seriously in your business.
Is using social media marketing worth your time as an additional way to sell?
Well, according to Ad Age, there are now more than 800 million active Facebook users. 200 million of those were added in 2011 alone.
2. Find more customers to sell to.
This one might seem a little obvious as a way to maximize your profits in 2012. The real question, however, is where to find these customers? If the social media marketing statistic about Facebook in number one above wasn’t enough convincing how about this statistic.
According to Social Media Examiner the average Facebook user has 130 friends and is connected to 80 pages, events and groups.
Where’s the leverage in this statistic? Well, if you can get one person to become a Fan of your Facebook business page then when you execute your Facebook social media marketing strategy and submit updates those updates automatically post to the wall of your Fans.
Do you see the significance here? When your update posts itself to your Fans wall their friends will see it too. If your update is compelling enough with valuable calls-to-action chances are good you will generate more Fans. Thus, more potential customers to sell to.
3. Communicate more with all of your customers, prospects, and Fans.
How do you communicate with your customers and prospects and how often do you communicate with them? Two very important questions.
Here’s something to consider. It’s almost impossible to over-communicate with your customers and prospects.
Why is this the case? Because every day your customers and prospects are getting blasted with communication through email, social media marketing messages via twitter, Facebook, LinkedIn, and YouTube to only name a few. They are also getting direct mail correspondence. Throw in radio and TV and you’ve got a perfect recipe for information overload.
The point here is that you have to communicate often just to compete for your customers and prospects attention. Here’s the key with your communication strategy?
It must be systematized.
Social media marketing is one of the easiest communication mechanisms to systematize. Putting in the effort to setup your social media marketing system is well worth it.
In case you’re not counting we’re already 5% into the New Year.
If social media marketing is not a significant part of your 2012 strategy for maximizing profit and growing your business it needs to be. Don’t waste anymore time. You’ve got 95% of the year left to setup your social media marketing system and take massive action. Need some help getting your system in place? Call us today for a complimentary social media marketing consultation! (303) 578-1290
How are you most effectively using social media marketing in your business? Share with us below!
Chris White is the Grand Poobah of Social Media and Content Development at Poobah Marketing a Denver-based SEO company that helps small to medium businesses dominate online and on mobile devices. For more information, visit PoobahMarketing.com or call (303) 578-1290. Mention this article and get a free 20 minute business marketing consultation.